Oscar thu hút khán giả từ ‘Barbie’ và ‘Oppenheimer,’ nhưng tỷ lệ xem chưa phải là blockbuster

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The Oscars attract more viewers thanks to Barbie and Oppenheimer, but ratings still fall short

The 94th Academy Awards ceremony saw a slight increase in viewership this year, with an average of 15.36 million people tuning in to watch the star-studded event. The show, which aired on ABC on Sunday night, was boosted by the presence of iconic dolls Barbie and Oppenheimer, who made a special appearance.

Despite the increase in audience numbers, the ratings for the Oscars still fell short compared to previous years. The awards show, which honored the best in film from the past year, received a 3.2 rating among the key demographic of adults aged 18-49, marking a slight improvement from last year’s record-low rating of 1.9.

Barbie and Oppenheimer’s presence at the Oscars helped to generate buzz and excitement around the event, with many viewers praising their appearances on social media. The two iconic figures were part of a star-studded lineup of presenters and performers, including Beyoncé, Lady Gaga, and Will Smith.

Despite the increase in viewership, the Oscars continue to face challenges in attracting a younger audience and competing with other awards shows such as the Golden Globes and the Grammys. The Academy of Motion Picture Arts and Sciences, which oversees the Oscars, will need to continue to innovate and adapt in order to maintain the relevance and popularity of the prestigious awards ceremony.